Aesop Gifting Campaign:

Mother’s & Father’s Day

Creative Project Manager and Producer

Summary

Aesop’s integrated Mother’s Day and Father’s Day campaigns focused on the emotive element of these holidays as occasions to honor our parents and were executed across all in-store retail, digital and social channels. The creative concept of the campaign centered around the idea that parents are often the first people to impart ideas of imagination and playfulness during childhood. We wanted to pay homage to those fond memories through this campaign, bringing in a sense of whimsy in an editorial way.

Credits

Photography: Jack Davison

Art Direction: Nonie Hunter

Copywriting: Isabella Hiew

Company: Aesop