Aesop Skincare+ Campaign

Creative Project Manager and Producer

Summary

Global omni-channel campaign to promote Aesop’s Skin Care Plus line of products. The Skin Care+ Range is a quartet of hydrators distinguished for their rich vitamin content. Each formulation varies in texture, feel, and benefit, but they all share the same hardworking quality. To articulate the Skin Care+ Range as an exceptional skin offering through a campaign, our team looked to the metaphor—visual and linguistic—of magnification as the concept. The range offers intense replenishment and extraordinary nourishment, lending itself easily to the amplified nature of magnification.

Credits

Photography: Robin Stein

Art Direction: Takiri Nia

Copy: Caroline Zavakos

Company: Aesop