Aesop Holiday Gift Kit Campaign

Creative Project Manager and Producer

Summary

Aesop’s biggest campaign of the year - a 360° holiday campaign, including product packaging, for the December gift-giving season inspired by five muses of Greek Mythology: the muse of music, the music of comedy, the muse of dance, the muse of epic poetry, and the muse of history. Giovanni Garcia-Fenech was commissioned to create all of the illustrations and accompanying animations of the five muses, that would serve as the focal point for the entire campaign.

Credits

Photography: Robin Stein

Illustrations: Giovanni Garcia-Fenech

Art Direction: Camille Legrand

Copywriting: Jack Ball-Smith

Company: Aesop