Aesop Gentle Facial
Cleansing Milk Campaign
Creative Project Manager and Producer
Summary
A global product campaign spanning in-store retail, print, digital, and social channels for the launch of Aesop’s first milk-format facial cleanser. The concept of the campaign centers around the idea that the facial cleanser offers a moment of calm in one’s daily routine, by virtue of its delicate and gentle nature.
Credits
Photography: Gregoire Alexandre
Art Direction: Camille Legrand
Copywriting: Jack Ball-Smith
Company: Aesop