Aesop Gentle Facial

Cleansing Milk Campaign

Creative Project Manager and Producer

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Summary

A global product campaign spanning in-store retail, print, digital, and social channels for the launch of Aesop’s first milk-format facial cleanser. The concept of the campaign centers around the idea that the facial cleanser offers a moment of calm in one’s daily routine, by virtue of its delicate and gentle nature.

Credits

Photography: Gregoire Alexandre

Art Direction: Camille Legrand

Copywriting: Jack Ball-Smith

Company: Aesop

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